Reach Your Audience
One of the innovative act by businesses of current digital world is Digital Marketing. Even though this type of marketing has prevailed in last one decade; its inception was back in mid 1980s when the SoftAd Group (now ChannelNet) developed advertising campaigns for automobile companies, wherein people would send in reader reply cards found in magazines and receive in return floppy disks that contained multimedia content promoting various cars and offering free test drives.
Digital marketing is an umbrella term for all online marketing efforts. The proliferation of devices’ capability to access digital media at almost any given time has created a large scope for branding and advertising. The reality is, people spend twice as much time online as they used to 12 years ago.
While the core objective of marketing is connecting with your audience, the main driving factor to make that connection a success is connecting on right place and right time. So it means that you need to meet your audience where they are already spending time: on the internet.
“71% of American thinks Facebook has influence over their product purchase”
Digital Marketing is a large spectrum that comprises of many assets and tactics. It is technology’s blessing is that we have information on everything. But it’s a critical question about assessing such huge data in the most effective manner to reach a business’s overarching goal. Because in the end of the day, connecting the dots between marketing and sales is hugely important.
With the perfect combination of right tools and strategic methodologies, we develop exclusive attribution model for individual business in digital marketing. This allows you to trace all of your sales back to a customer’s first digital touchpoint with your business. Services we provide on Digital Marketing –
- PAID SEARCH
- CONVERSION RATE OPTIMIZATION
- SHOPPING FEEDS
- CONTENT MARKETING
- SOCIAL MEDIA
Platforms We Manage
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